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28 Oct 2025

Hurun China Rich List 2025

Hurun China Rich List 2025

The Hurun Research Institute releases Hurun China Rich List 2025, in association with premium baijiu brand Hengchang Shaofang. This is the 27th edition of the list since 1999.

Entrepreneurs representing China’s ‘New Productive Forces’ rise to the Top


  • Hurun Research found 1,434 individuals with more than CNY 5 billion (equivalent to US$700 million), up 31% or 340 individuals from last year. Total wealth increased 42% to US$4.2tn. Number of dollar billionaires up 268 to 1021. 

  • ‘Bottled Water King’ Zhong Shanshan, 71, won back the title of ‘Richest Person in China’ for the fourth time in five years, with US$74.3bn on the back of continued growth in his bottled water brand Nongfu Spring, his tea drink Oriental Leaf and a boom in his HPV vaccine for women.

  • Last year’s Number One Zhang Yiming, 42, dropped down to second, despite a 34% surge in his wealth to US$65.9bn. ByteDance has invested heavily into AI. Its AI assistant ‘Doubao’ now has with 160 million monthly active users.

  • Pony Ma Huateng, 54, kept his Top 3 place, with US$65.2bn, as Tencent enjoyed a strong year. Tencent's advertising revenue grew by 20%, its domestic gaming business increased by 10%, the GMV of WeChat Mini Stores nearly doubled and its annual net profit rose by 68%.

  • The three fastest risers of the year were Lei Jun of Xiaomi, up US$27.5bn, Grant Wang Ning, 38, of the wildly popular Labubu maker Pop Mart, up US$21.7bn, and Chen Tianshi, 40, of chip maker Cambricon, up US$20.8bn.

  • 376 new faces, seven times the number of new faces last year, led by Xu Gaoming, 61, & Xu Dongbo of Beijing-based luxury brand Laopu Gold with US$9.7bn. The second highest new entry was Li Qibin, 52, & Qi Yan, 52, of Beijing-based collectable trading cards business Kayou, with US$8.4bn. Both Xu and Li broke straight into the Hurun Top 100. The youngest new faces included JK Liu Jingkang, 34, & Pan Yao, of social media cameras brand Insta360 with US$5.4bn. Bubble tea brands have had an amazing year, led by Wang Yun’an, 38, of Good Me with US$2.6bn, Zhang Junjie, 30, of Chagee with US$1.9bn, Shan Weijun, 47, & Zhou Rongrong, 46, of Auntea with US$1.3bn.

  • It’s been a great year for New Energy Vehicles, Consumer Electronics, Consumer Brands, Computing Power, Pharma and Stock Trading Software.

  • Preferred places to live. Beijing lost its crown for the first time in 14 years, overtaken by not just Shanghai but also Shenzhen. Hong Kong and Hangzhou made up the Big 5, followed by Guangzhou, Taipei and Suzhou.

  • Women make up 22.4% of the Hurun list, down 1.1%. Over 70% are self-made, led by Zhong Huijuan of pharma giant Hansoh. Kelly Zong Fuli of Wahaha was the richest NextGen.

  • By region, those born in Zhejiang led the way with 208, followed by Guangdong 134 and Jiangsu 109. Broken down further, there were 39 from Chaozhou, 32 from Wenzhou, 28 from Ningbo and 24 from Shaoxing.

  • Delegates to the NPC or CPPCC were down from 7% of the Hurun list last year to 6% this year. 44 delegates to the NPC, up 8, whilst 41 were delegates to the CPPCC, up 2.



(28 October 2025, Shanghai) The Hurun Research Institute today released, in association with premium baijiu brand Hengchang Shaofang, the Hurun China Rich List 2025, a ranking of the richest individuals in China. The cut-off was CNY 5 billion (equivalent to US$700 million), and wealth calculations were from 1 September. This is the 27th year of the list.


This is a brief translation from the original Chinese-language press release, which can be found on www.hurun.net.


Hurun Research found 1,434 individuals with more than CNY 5 billion (equivalent to US$700 million), up 31% or 340 individuals from last year. Total wealth increased 42% to US$4.2tn. 1,198 saw their wealth increase, of which 376 were new faces. 276 saw their wealth decrease or remain unchanged, of which 38 dropped off the list. The Top 3 cities with the highest concentration of entrepreneurs on the list were Shanghai, Shenzhen and Beijing. The average age was 60.


It’s been a strong year for the China markets with the Shenzhen index up 54%, Shanghai up 36% and HK up 42%. Nasdaq was up 20% and Bitcoin up 79%. The exchange rate between the renminbi and US dollar was basically flat.


Rupert Hoogewerf, Hurun Report Chairman and Chief Researcher, said:


“I am delighted to be partnering with Hengchang Shaofang, a premium baijiu brand from the town of Maotai in Guizhou province, for the sixth year running, and am much looking forward to hosting our annual Hurun China Respected Entrepreneurs Conference and Awards dinner in the newly opened Hengchang InterContinental Hotel there, especially since most Chinese entrepreneurs love Kweichow Moutai, China’s best-known baijiu brand, but have never been to this legendary town before. Hengchang Shaofang has a history going back almost 100 years in the town of Maotai, the heart of the popular ‘jiangxiang baijiu’.”  


“China’s richest have bounced back big-time, as local stock markets soared 50%, led by new energy cars and consumer electronics, as well as a maturing of going global.  They are now hitting the heights of 2021 again, more than making up for the falls of the previous three years. This year we managed to find just over 1430 individuals with more than US$700mn, just a little shy of the record set in 2021 of just over 1460.” 


“How to explain the massive rise of the Hurun China Rich Listers, at a time when the China economy is flat? At the heart of this difference is that their wealth is largely tied to the value of their businesses and the value of these businesses is based on their future profit-making ability. Investors in the past year have recognized that many of these businesses have a much more potential than previously expected. Many of the companies behind the Hurun Rich Listers are now seen as strong in innovation, spending much on R&D, with an efficient management and cost control, resulting in them being globally highly competitive.”


“There has been a changing of the guard. As many as two thirds of this year’s list were not even on the list ten years ago. The new guard are from industrial products, healthcare and consumer goods, while real estate has gone through tough times.  As little as seven years ago, a third of the Hurun Top 100 was made up of real estate developers. Today, there is only one left in the Top 100, and that is Wu Yajun of Longfor, who just makes the cut at Number 99.”


“This year has been a year when the biggest representatives of China’s ‘new productive forces’ have come to the fore. Five of the Hurun Top 10 and 60% of the Hurun Top 100 are doing high quality production, represented by figures such as Zeng Yuqun of CATL, Lei Jun of Xiaomi, Li Shufu of Geely, Wang Chuanfu of BYD and Chen Tianshi of Cambricon.” 


“It’s hard to think that a bottled water maker could top the Hurun China Rich List in 2025, in the era of AI and smart manufacturing. Nobody, however, better exemplifies the giant consumer market of China than Zhong Shanshan, 71, who has topped the list for the fourth time in five years and has set a new China wealth record of US$74.3bn. 80% of Zhong’s wealth is from bottled water brand Nongfu Spring, which has surged in value as Zhong has pushed it up the value chain, gradually upping his prices and adding in more premium tea drink brands. He has also seen a boom in his HPV vaccine for women. Curiously Zhong is from the same town in Zhejiang called Shaoxing as Jack Ma of Alibaba, meaning that Shaoxing has now topped the list for seven of the last eight years.”

 

“It’s been a great year for entrepreneurs making new energy vehicles, consumer electronics, consumer products, computing power, pharmaceuticals, as well as stock trading software.”


New Energy Vehicles represent the competitive strength of China’s smart manufacturing. Robin Zeng Yuqun of battery maker and energy storage provider CATL and Lei Jun of Xiaomi, both saw their wealth grew by over US$20bn.”


“For Consumer Electronics, this year’s young power couple are JK Liu Jingkang, 34, and Pan Yao, founders of Insta360. They have made inroads into social media cameras that Frank Wang Tao, 45, of DJI has dominated for years. Some of the biggest risers were in the supply chain, led by Zhou Qunfei & husband Zheng Junlong of Lens, up US$15.6bn and a place in the Top 50. The convergence of NEVs with consumer electronics is setting these entrepreneurs up to become big players in robotics.”


Grant Wang Ning, 38, of Pop Mart is the face of the new generation of innovative consumer brands with a global market, seeing his wealth rise six-fold to a Top 20 place with US$25.5bn. His Labubu toy has stormed the world. Another to watch are Li Qibin & Qi Yan of Kayou, a trading card business, that has shot them straight into the Top 100 with US$8.42bn. Tea-based drinks brands have had an amazing year, none more so than Zhang Junjie, 30, of Chagee, the youngest self-made entrepreneur on the list this year with US$1.9bn. Then there’s Xu Gaoming, 61, who broke straight into the Top 100 with US$9.75bn as Laopu Gold has built itself a reputation of being a luxury jewelry brand, perhaps the first to come out of China.”


“Riding the AI wave that has swept the globe, Chen Tianshi, 40, of Cambricon, often spoken as ‘China's Nvidia’, saw his wealth up five-fold to US$25bn and a Top 20 spot. Others include Chen Tao & Liu Chunlan of Victory Giant, a printed circuit board manufacturer, who broke into the Top 100, and Yang Zhilin, 32, founder of Kimi, one of China’s answers to ChatGPT.”


“Within healthcare, particularly the innovative drug segment, several entrepreneurs focusing on anticancer therapies have seen significant wealth growth, led by Zhong Huijuan of Hansoh, up US$8.4bn to US$19.8bn and a Hurun Top 30 spot and Zhu Yi of Biokin Pharmaceutical, also more than doubling his wealth to US$16.1bn and a Hurun Top 30 spot. Zhong and Zhu have both started licensing drugs to the global pharma giants, showing how China’s R&D is paying off. Tse Ping & family of Sino Biopharmaceutical also more than doubled his wealth to US$11.4bn and a Top 60 place. Sun Piaoyang of Hengrui increased his wealth by more than US$4.2bn. Additionally, Yat-Gai Au, founder of Regencell, which specializes in treatments for neurological cognitive disorders and degenerative diseases, made his debut on the list with a fortune US$6.17bn.”


“It’s been a good year for the entrepreneurs behind the stock trading platforms, led by Qi Shi of East Money, Yi Zheng of Flush.com and Li Hua of Futu Holdings, who broke into the Top 70 with over US$10bn each.”


“China now commands 30% of global manufacturing and a number of the Hurun Rich Listers are playing an important part of this new wave of ‘Going Global’. One in six of this year’s Hurun list are generating more than 50% of their sales from overseas markets, led by SE Asia and Europe. Wang Laichun of Luxshare Precision, Wang Chuanfu of BYD, and Ren Zhengfei of Huawei, Lei Jun of Xiaomi, Zeng Yuqun of CATL and He Xiangjian of Midea, now have overseas sales of over US$20bn. Fast-growing brands like Frank Wang’s DJI, JK Liu’s Insta360, Yang Meng’s Anker, Yu Hao’s Dreame and Richard Chang’s Roborock are ones to watch.”


“‘Old money’ in China, that we define as families with investable wealth of over CNY 100mn before the stock market boom of 2007, accounts for 40% of the Hurun list. By comparison, ‘old money’ in the UK typically refers to families that made their wealth over three hundred years, whilst in the US, ‘old money’ is represented by families like the Rockefellers and Carnegies from the late 19th century.”


“A notable trend this year has been entrepreneurs pursuing secondary listings in Hong Kong, allowing them to tap into global markets more easily. Over the past year, businesses led by 8 entrepreneurs on the list have completed such listings, with notable examples including Zeng Yuqun's CATL, He Xiangjian's Midea, and Wang Wei's SF Express.”


“The youngest self-made billionaire is Zhang Junjie, 30, of Chagee, an orphan at 10, who lived on the streets until 17, only taught himself to read and write aged 18 and then founded Chagee aged 22. Seven others are self-made and aged 35 or under, led by JK Liu Jingkang, 34, of Arashi Vision, Nie Yunchen, 34, of Heytea, Lu Jianxia, 32, of Manner Coffee, Yang Zhilin, 32, of Kimi AI, Singapore-based Justin Sun, 35, of crypto Tron and Seattle-based Wang Shuo, 35, of cross-border HR platform Deel.”


“The average age of the listed entrepreneurs is 60, with their children averaging in their early 30s. The number of NextGen successors on this year's list has reached a record high, indicating that Chinese family wealth has officially entered a phase of large-scale inheritance. Kelly Zong Fuli, 43, of Wahaha, who made the Top 50 with US$12.3bn, has hit the headlines recently after stepping down from all her positions within the Wahaha Group and announcing she is thinking of setting up a competitor brand to Wahaha called ‘Waxiaozong’. At the same time, it has emerged that her late father Zong Qinghou had several love children.”


“Who are the candidates for China Number One on future Hurun Rich Lists? Top are Robin Zeng of CATL and Lei Jun of Xiaomi, who have significant potential for further growth as NEVs and the era of robots mature. Others include CZ Zhao of crypto currency trading platform Binance, as crypto and stable coins evolve. A dark horse is Liang Wenfeng, 40, the man behind DeepSeek. Liang has not even made the list yet, but were DeepSeek to start commercializing its platform, it would make Liang a potential candidate for Number One, in three to five years.” 


“The concentration of wealth continues. The number of individuals with wealth of CNY100bn or more was up from zero over a decade ago to more than 40 today, while the number of those with CNY10bn or more has surged from next to nothing 20 years ago to 750. At this rate, expect China’s first CNY trillionaires within five years, perhaps even as fast as three years.”


“Philanthropy and wealth creation go hand in hand. 13 entrepreneurs from the Hurun List have made donations of over CNY10bn, led by Pinduoduo's Colin Huang Zheng and Tencent's Pony Ma Huateng, whose donations are now risen in value to over CNY50bn, and Xiaomi's Lei Jun CNY30bn. The Hurun China Philanthropy List is coming out next week for the 22nd year running.”


Xiaomi's Lei Jun is this year’s ‘top influencer’, with tens of millions of followers. Others include New Oriental's Yu Minhong and 360's Zhou Hongyi. There is a trend in big entrepreneurs doing social media to save corporate marketing costs. The fast growth of Xiaomi's automobile business, for example, is partly attributed to Lei Jun's personal social media.”


“Those born in the Year of the Rabbit make the best entrepreneurs, topping the Hurun List for most of the past 20 years, and that is despite the names of the list changing dramatically, with two thirds of this year’s list not even making the list ten years ago. Examples include 62-year-old Li Shufu of Geely and 38-year-old Wang Ning of Pop Mart. Sandwiched between Tigers and Dragons, those born in the Year of the Rabbit were perhaps the best age to take advantage of the booms in wealth creation of 1993, after Deng Xiaoping’s Southern tour, of the second internet boom of 2005 and the consumer brand boom of 2015.”


“Since our cut-off date of 1 September 2025, new energy have seen their share values rise with the likes of Zeng Yuqun of CATL up US$8bn, although this would not have changed his ranking.”


“Hurun Report has been promoting entrepreneurship through its lists and research since 1999. You can think of the rich list as an annual snapshot of China's private sector with the stories of these entrepreneurs telling the story of China's economy. I would like to thank our title sponsor Hengchang Shaofang, a premium baijiu brand from the Maotai region, for partnering with us for the sixth year running.”



Deng Hong, founder of Global Center and Hengchang Shaofang, said: 


“The ultimate competition between brands is a competition of culture. In an era where traffic is king, Hengchang Shaofang must both ride the wave of new technologies and return to the cultural foundation of the brand. To this end, Hengchang Shaofang is actively integrating innovative technologies like AI to empower every aspect of its operations, from production control and brand communication to sales and service. By leveraging short-form video and social media platforms, the brand has established warm, genuine connections with consumers through authentic life scenarios. This strategy has already led to a significant increase in the proportion of its private domain sales.”


“Traffic is not the end goal but the starting point for building brand culture. Hengchang Shaofang is consistently dedicated to establishing itself as a premium Chinese jiangxiang baijiu brand that is ‘more culturally rich, more artistic, more tasteful, and more distinctive’. The concrete manifestation of this vision is the Hengchang Shaofang Estate, launched in Maotai Town in June this year. The estate integrates a contemporary art center, an InterContinental hotel, and the traditional distillation area of the old brewery. Through immersive experiences such as tours, tastings, and ceremonial cask-sealing, visitors can truly experience a quality lifestyle centered around jiangxiang baijiu, all within an atmosphere steeped in traditional brewing, culture, and art.”



Top 10


Two new faces in the Top 10: Lei Jun of Xiaomi and Li Shufu & family of Geely


The cutoff to the Top 10 was US$31.6bn, up from US$23.2bn last year. The average age of the Top 10 was 62, 3 years younger than last year. Four of the Top 10 are from Zhejiang, 3 from Guangdong each, 2 from Fujian and 1 from Hubei. 



Name

Wealth US$bn

Change

Business

Age

1↑

Zhong Shanshan

74.3

56%

YST

71

2↓

Zhang Yiming

65.9

34%

ByteDance

42

3-

Ma Huateng

65.2

48%

Tencent

54

3↓

Zhang Yiming

61.4

25%

ByteDance

42

4↑

Zeng Yuqun

46.3

65%

CATL

57

5*

Lei Jun

45.7

151%

Xiaomi

56

6-

Ding Lei

44.9

60%

Netease

54

7↓

Huang Zheng

44

28%

Pinduoduo

45

8↓

He Xiangjian & family

39

18%

Midea

83

9↓

Li Ka-shing & Victor Li Tzar Kuoi

33

18%

Cheung Kong

97, 61

10*

Li Shufu & family

31.6

55%

Geely

62

↑ Rank increase yoy  ↓ Rank decrease yoy  - No Rank change yoy *New to the Top 10

Source: HENGCHANG SHAOFANG·Hurun China Rich List 2025


‘Bottled Water King’ Zhong Shanshan, 71, was up one place to become the Richest Person in China for the fourth time, with US$74.3bn on the back of continued growth in his bottled water brand Nongfu Spring, his tea drink Oriental Leaf and a boom in his HPV vaccine for women. In the past year, Zhong received dividends of US$1bn last year.


Last year’s Number One Zhang Yiming, 42, was second, despite a 34% surge in his wealth to US$65.9bn. ByteDance's revenue overtook Meta's for two consecutive quarters. 25% of ByteDance’s revenues were from overseas, with 60% of that coming from TikTok. 


Pony Ma Huateng, 54, kept his Top 3 place, with US$65.2bn, as Tencent enjoyed a strong year. Tencent's advertising revenue grew by 20%, its domestic gaming business increased by 10%, the GMV of WeChat Mini Stores nearly doubled and its annual net profit rose by 68%.


Robin Zeng Yuqun, 57, was up two places to 4th with US$46.3bn, up 65%, on the back of a surge in the demand for batteries and energy storage. In May, CATL had its secondary listing on HK, raising over US$4bn in the listing in recent years. Seven individuals from CATL made the list, led by including Robin Zeng and Huang Shilin.


Lei Jun, 56, of Xiaomi was the biggest riser of the year, adding US$27.5bn to break into the Top 5 with US$45.7bn, on the back of explosive growth in his automotive business and a leap in profitability due to breakthroughs in the premium smartphone segment.


Ding Lei, 54, was 6th with US$44.9bn, as NetEase’s gaming business reported a strong year.

 

Despite Colin Huang Zheng, 45, seeing his wealth up US$9.7bn or 28% to US$44bn, this was not enough to keep in the Top 4, instead slipping down to 7th. Pinduoduo's total revenue in the first half of this year reached US$28bn, an increase of 8.6%, whilst profits dropped 24% to US$6.4bn, on the back of its ‘100 billion yuan’ initiative to enhance the construction of a high-quality e-commerce ecosystem and its expansion of Temu.


He Xiangjian, 83, & family were 8th with US$39bn, up 18%. Midea had another record-breaking year, with revenues hitting US$57.1bn, up 9.4% and completing its HK dual listing with Shanghai.


Li Ka-shing, 97, and his eldest son, Victor Li Tzar Kuoi, saw their wealth increase by US$4.9bn to US$33bn. The investment portfolios of their two main listed companies, CK Hutchison and CK Asset, already cover real estate, retail, telecommunications, infrastructure, ports, and energy. 


Li Shufu & family, 62, was back into the Top 10 with US$31.6bn, up 55%, on the back of a doubling in the share price of his HK-listed Geely Automobile, whilst Volvo Cars had a strong year with sales of US$36.5bn.



Biggest risers


1198 saw their wealth increase, of which 376 were new faces, more than the previous three years combined.


Wealth grew significantly over the past year, showing greater confidence in the future profitability of many of China’s biggest companies. The Top 10 Risers added US$192bn of wealth, triple that of last year.



Top 10 Biggest Risers


Name

Wealth rise
US$bn

Business

Key Source of Growth

1

Lei Jun

27.5

Xiaomi

Smart Phones, Cars

2

Zhong Shanshan

26.6

YST

Water, Vaccines

3

Grant Wang Ning & family

21.7

Pop Mart

Collectable Toys

4

Pony Ma Huateng

21.0

Tencent

Online Gaming, Telecoms

5

Chen Tianshi

20.8

Cambricon

AI Chips

6

Robin Zeng Yuqun

18.2

CATL

Batteries, Energy Storage

7

Zhang Yiming

16.8

ByteDance

Social Media

7

William Ding Lei

16.8

Netease

Online Gaming

9

Eric Li Shufu & family

11.2

Geely

Cars

9

Henry Cheng Kar-shun & family

11.2

Chow Tai Fook

Jewellery

Source: HENGCHANG SHAOFANG·Hurun China Rich List 2025



Top 10 New Faces



Name

Wealth US$bn

Business

Place of Residence

Key Source of Wealth

Age

1

Xu Gaoming & Xu Dongbo

9.75

Laopu Gold

Beijing

Jewellery

61, -

2

Li Qibin & Qi Yan

8.42

Kayou

Shanghai

Collectable Cards 

52, 52

3

Yat-Gai Au

6.17

Regencell

Hong Kong

Biotech

53

4

Liu Jingkang & Pan Yao

5.4

Arashi Vision

Guangdong

Consumer Electronics

34, -

5

Gao Guangrong

4

Eoptolink

Sichuan

Telco Equipment

56

6

Huang Xiaolei

3.86

Eoptolink

Sichuan

Telco Equipment

56

7

Jian Yao

3.79

Mindray

Guangdong

Medical Equipment

-

8

Lou Fujun

3.02

Deli

Zhejiang

Stationery

64

9

Mao Geping & Wang Liqun

2.88

MGP

Zhejiang

Beauty

61, -

10

Wang Xin & Lin Xia

2.59

Dtech

Guangdong

Consumer Electronics Components

53, 52

10

Wang Yun'an

2.59

Good Me

Zhejiang

Tea-Based Drinks

39

Source: HENGCHANG SHAOFANG·Hurun China Rich List 2025



Wealth decrease


276 saw their wealth decrease or remain unchanged, of which 38 dropped off the list.


Xinjiang-based Mi Enhua of Hualing and Sun Guangxin of Guanghui, both had bad years. Real estate continued to face headwinds, with Wang Jianlin of Wanda, Xu Rongmao of Shimao, and Yang Huiyan of Country Garden, all down. 


Only 38 dropped off, 163 fewer than last year. The consumer goods industry accounted for the highest proportion, reaching 16%, followed by real estate, accounting for 13%.



Where they live


Shanghai and Shenzhen overtook Beijing for the first time in years. Hong Kong and Hangzhou made up the Big Five. By region, the Yangtze River Delta is the place of choice for 483 or 34% of the list, followed by the Greater Bay Area with 363 or 25%. 224 live in Hong Kong, Macao, Taiwan or overseas.


 

Residence

No. of indiv. (change yoy)

 


Residence

No. of indiv. (change yoy)

1↑

Shanghai

152 (+40)


27↑

New Taipei

8 (+4)

2↑

Shenzhen

147 (+39)


27↓

Zhengzhou

8 (-1)

3↓

Beijing

146 (+31)


27↓

Tianjin

8 (0)

4-

Hong Kong

99 (+17)


30↑

Xi'an

7 (+2)

5-

Hangzhou

84 (+16)


30↓

Taoyuan

7 (+1)

6↑

Guangzhou

60 (+15)


30↑

Taichung

7 (+2)

7↓

Taipei

53 (+1)


30↑

Wuhan

7 (+2)

8↑

Suzhou

48 (+23)


30↓

Ningde

7 (0)

9↓

Ningbo

37 (+10)


30↑

Shijiazhuang

7 (+2)

10↓

Changsha

28 (+3)


30↑

Huzhou

7 (+4)

11-

Chengdu

27 (+7)


30↑

Qingdao

7 (+5)

12↑

Xiamen

24 (+10)


30↓

Ordos

7 (-1)

13↓

Foshan

23 (+3)


39↓

Lianyungang

6 (+1)

14-

Dongguan

20 (+8)


39↓

Hsinchu

6 (+1)

15↑

Nanjing

17 (+6)


39↓

Langfang

6 (+1)

15↓

Wuxi

17 (+5)


39↓

Nantong

6 (+1)

17-

Changzhou

16 (+5)


39↑

Nanchang

6 (+4)

18↑

Yantai

15 (+8)


44↑

Dalian

5 (+1)

19↓

Shaoxing

14 (+3)


44↓

Kaohsiung

5 (0)

19↑

Hefei

14 (+5)


44↓

San Francisco

5 (-1)

21-

Jiaxing

13 (+3)


44↓

Zhongshan

5 (0)

21↓

Singapore

13 (+1)


44↑

Zhuhai

5 (+1)

23↓

Wenzhou

12 (+1)


44↑

Shenyang

5 (+3)

24↑

Taizhou

10 (+6)


44↓

Quanzhou

5 (0)

25↑

Fuzhou

9 (+3)


44↓

Shantou

5 (0)

25↓

Chongqing

9 (+1)


44↑

Jinhua

5 (+2)

↑ Rank increase yoy  ↓ Rank decrease yoy  - No Rank change yoy

Source: HENGCHANG SHAOFANG·Hurun China Rich List 2025


What Industries are on the up?


Industrial Products was top with 16.5% of the list, up 3.8%, as the supply chains of consumer electronics, cars and robotics grew. Consumer Products was second, accounting for 10.3%, a decrease of 0.7%. Healthcare was 3rd, accounting for 9.8%, an increase of 0.7%. In terms of the proportion of wealth, Consumer Products are still the industry with the highest proportion of wealth, accounting for 11.4%, an increase of 1.5% over last year. 



Industry

% of  people (Change yoy)

% of wealth (Change yoy)

Richest Indiv.

1-

Industrial Products

16.5% (+3.8%)

10.8% (+2.2%)

Zhou Qunfei & Zheng Junlong of Lens

2-

Consumer Products

10.3% (-0.7%)

11.4% (+1.5%)

Lei Jun of Xiaomi

3-

Healthcare

9.8% (+0.7%)

8.9% (+0.6%)

Zhong Huijuan & Sun Yuan of Hansoh

4-

Real estate

6.4% (-2.6%)

6.4% (-3.0%)

Peter Woo Kwong-ching of Wheelock

5↑

Software Services

6.3% (+1.2%)

4.3% (+1.0%)

Qi Shi of Eastmoney

6↓

F&B

5.5% (-0.5%)

7.1% (-0.5%)

Zhong Shanshan of YST

7-

Chemicals

5.0% (-0.3%)

3.6% (-0.1%)

Chen Jianhua & Fan Hongwei of Hengli 

8↓

Energy

4.9% (-0.6%)

6.0% (+0.2%)

Zeng Yuqun of CATL

9↑

Automobiles

4.4% (+0.4%)

4.7% (+0.2%)

Li Shufu of Geely

10↑

Investments

4.2% (+0.4%)

4.6% (-0.2%)

Li Ka-shing & Victor Li Tzar Kuoi of CKI

11↓

Retail

4.0% (-0.5%)

5.1% (-0.5%)

Huang Zheng of Pinduoduo

11↑

Non-ferrous metals

4.0% (+0.1%)

4.5% (-0.3%)

Zhang Gang of Xinfalyudian

13↑

Semiconductors

3.9% (+0.6%)

3.5% (+0.8%)

Chen Tianshi of Cambricon

14↓

Media & Ent.

3.7% (-0.8%)

6.9% (-1.6%)

Ma Huateng of Tencent

15↑

Financial Services

2.2% (-0.3%)

2.2% (-0.4%)

Li Hua of Futu Holdings

↑ Rank increase yoy  ↓ Rank decrease yoy  - No Rank change yoy

Source: HENGCHANG SHAOFANG·Hurun China Rich List 2025



Other ways of looking at Industries


9% of Hurun rich listers are now active in AI. 7.5% in New Energy, 5% in Robotics.


Industry

% of  people 

Key Players

AI

9.0%

Chen Tianshi of Cambricon, Yu Kai of Horizon

New Energy

7.5%

Zeng Yuqun of CATL, Cao Renxian & Su Lei of Sungrow Power Supply

Robotics

5.0%

Wang Tao of DJI, Zhou Jian of  UBtech

AR/VR/MR

4.7%

Jiang Bin & Hu Shuangmei of GoerTek, Huang Yuanhao of Orbbec

Web 3.0

1.9%

CZ Zhao of Binance, Wu Jihan of Bitdeer

Social Media

1.3%

Zhang Yiming of ByteDance, Mao Wenchao of Xiaohongshu

New Materials

1.2%

Xu Jinfu of Tinci Materials, Deng Longjiang of JC Technology

Low-altitude Economy

0.7%

Frank Tao of DJI, Tian Gangyin of United Aircraft

Silver Economy

0.2%

Chen Dongsheng of Taikang

Source: HENGCHANG SHAOFANG·Hurun China Rich List 2025



Chinese Star Signs


Those born in the Year of the Rabbit continue to be the best wealth creators, with the most individuals on the Hurun list for an unprecedented 14th year, despite 80% of the list changing in that period. Dragons and Dogs were second and third. Those born in the Year of the Rat had a good year, whilst those born in the Year of the Dragon dropped down the most.


 

Star Sign

% Change yoy

Richest Indiv.

Others

1-

Rabbit

11.6% (0%)

Li Shufu

Grant Wang, Li Xiting, Lin Li, Liu Yonghao

2-

Dragon

9.9% (-0.4%)

Li Ka-shing

Jack Ma, Wei Jianjun, Cen Junda, Liu Hanyuan

3↑

Dog

8.7% (+0.3%)

Wang Wei

Zhou Qunfei, Qi Shi, Wu Guangzheng, Sun Piaoyang

4-

Monkey

8.5% (-0.2%)

Robin Zeng Yuqun

Huang Zheng, Wang Tao, Wang Tao, Pang Kang

4↑

Tiger

8.5% (+0.1%)

Lyu Xiangyang

Yan Hao, Xu Hang, Zhu Baoguo, Wang Junlin

6↓

Snake

8.3% (-0.1%)

Zhao Changpeng

Qin Yinglin, Chen Bang, John Tu, Kwong Siu Hing

7↑

Rooster

7.9% (0%)

Lei Jun

Zhang Gang, Li Xiang, Chen Dongsheng, Xu Shihui

8↓

Horse

7.8% (0%)

Zhong Shanshan

He Xiangjian, Wang Chuanfu, Yan Bin, Li Hua

9↑

Pig

7.7% (+0.5%)

Pony Ma Huateng

Zhang Yiming, Ding Lei, Zheng Jiachun, Chen Jianhua

9-

Ram

7.7% (+0.6%)

Huang Shilin

Wang Xing, Wang Laichun, Zhang Guohua, Li Ge

11-

Ox

6.8% (0%)

Chen Tianshi

Dang Yanbao, Richard Liu Qiangdong, Lin Baili, Zhong Huijuan

12-

Rat

6.7% (+0.8%)

Zhang Zhidong

Liu Yongxing, Xu Haoyu, Zhang Congyuan, Ruan Xueping

↑ Rank increase yoy  ↓ Rank decrease yoy  - No Rank change yoy

Source: HENGCHANG SHAOFANG·Hurun China Rich List 2025



Non-mainlanders


11 individuals from the Hurun China Rich List were born outside of Greater China. Denmark and the US stood out. The richest self-made entrepreneur is Teo Swee Ann of Espressif Systems, a Singapore native who makes chips, and John Oyler of BeiGene, an American who makes anti-cancer drugs.



Name

Wealth US$bn

Business

Key Source of Wealth

Place of Residence

Nationality

1

Helmut Sohmen & family

7.2

BW Group

Shipping

Hong Kong

Austria

2

Horst Julius Pudwill & family

6.1

TTI

Consumer Electronics Components

Hong Kong

Germany

3

Elijah Widjaja

2.8

Bund Center

Real Estate

Shanghai

Indonesia

4

Teo Swee Ann

2

Espressif Systems

Chips

Shanghai

Singapore

5

John Oyler

1.5

BeiGene

Pharmaceuticals

Beijing

US

6

Jeffrey Chih Lo

1.4

Eoptolink

Telco Equipment

Chengdu

US

7

Roman Sokolov

1.1

Eoptolink

Telco Equipment

Chengdu

Russia

8

Jay Hyung Son

1

Innoscience

Semiconductors

Suzhou

South Korea

9

Allan Warburg

0.8

Bestseller China

Apparel Retail

Hong Kong

Denmark

9

Dan Friis

0.8

Bestseller China

Apparel Retail

Beijing

Denmark

11

Helge Lykke Kristensen

0.77

Hansong

Consumer Electronics Components

Nanjing

Denmark

Source: HENGCHANG SHAOFANG·Hurun China Rich List 2025



Passed away


4 from last year’s list passed away: Lee Shau Kee of Henderson Land in March at the age of 97; Lui Che Woo of casino operator Galaxy in November at the age of 95; Xu Lianjie of HengAn in April at the age of 72; Wang Linpeng of Easyhome in June at the age of 57.



Stats throughout the years


Cut-offs changes


Top 10 Cut-off US$m

Top 50 Cut-off US$m

Top 100 Cut-off US$m

Top 500 Cut-off US$m

Top 1000 Cut-off US$m

1999

145

7

2000

319

51

2001

507

130

5

2002

435

174

7

2003

580

217

130

2004

652

275

181

2005

913

377

246

2006

1594

609

435

116

2007

5,217

1,739

1,087

232

2008

2,899

1,449

986

246

101

2009

4,058

2,101

1,087

320

145

2010

5,240

2,300

1,510

440

240

2011

5,710

2,700

1,750

590

320

2012

5,400

2,400

1,670

560

290

2013

6,100

3,000

1,970

660

325

2014

7,500

3,300

2,300

750

400

2015

10,200

4,700

3,200

1,090

610

2016

11,600

4,500

3.300

1,100

600

2017

16,000

6,000

4,000

1,190

670

2018

16,000

6,100

4,200

1,160

590

2019

17,000

7,400

4,300

1,200

600

2020

29,400

10,300

6,600

1,700

850

2021

30,000

14,100

8,850

2,250

1,160

2022

24,300

10,500

6,600

1,800

930

2023

23,400

9,640

6,200

1,650

850

2024

23,200

9,440

5,770

1,480

750

2025

31,600

12,800

7,990

1,960

1,050

Source: Hurun Research Institute. Hong Kong, Macao and Taiwan included since 2021



No. of Billionaires and Number Ones


Year

No. of Dollar Billionaires 

No.  of people on list

Cut-off US$m

Number One

Age

Wealth US$bn

1999

0

50

6

Rong Yiren

83

1

2000

2

50

42

Rong Yiren 

84

2

2001

1

100

60

Liu Yongxing, Liu Yonghao & brothers 

53, 50

1

2002

0

100

84

Larry Rong Zhijian

60

0.85

2003

0

100

110

William Ding Lei

32

0.9

2004

3

100

150

Huang Guangyu

36

1

2005

7

400

60

Huang Guangyu

37

2

2006

18

500

100

Zhang Yin & family

49

3

2007

106

800

105

Yang Huiyan

25

18

2008

101

1000

100

Huang Guangyu

39

6

2009

129

1000

150

Wang Chuanfu

43

5

2010

189

1363

150

Zong Qinghou

65

12

2011

254

1000

320

Liang Wen’gen

55

11

2012

251

1000

290

Zong Qinghou

67

12.6

2013

315

1000

325

Wang Jianlin

59

22

2014

354

1271

330

Jack Ma Yun

50

25.8

2015

596

1877

310

Wang Jianlin

61

34.4

2016

594

2056

300

Wang Jianlin

62

32.1

2017

647

2130

300

Xu Jiayin

59

43

2018

620

1893

290

Jack Ma Yun & family

54

39

2019

621

1819

290

Jack Ma Yun & family

55

39

2020

878

2398

290

Jack Ma Yun & family

56

58.8

2021

1185

2918

310

Zhong Shanshan

67

60.5

2022

946

1305

710

Zhong Shanshan

68

65

2023

895

1241

690

Zhong Shanshan

69

62

2024

753

1094

700

Zhang Yiming

41

49.3

2025

1021

1434

700

Zhong Shanshan

71

74.3

Source: Hurun Research Institute. Hong Kong, Macao and Taiwan included since 2021



Methodology


The List is a snapshot of wealth as of 1 September 2025. The exchange rate used for the US dollar was CNY 7.13, for the Hong Kong dollar was CNY 0.92, for the New Taiwan Dollar was CNY 0.23.


Valuing the wealth of China’s richest is as much an art as it is a science. We have missed some people, many of whom go to extraordinary lengths to hide their wealth, but we believe the Hurun Rich List to be the most serious attempt to identify China’s top wealth creators and to measure their holdings. There are shareholders missing from the likes of ByteDance, Alibaba, Tencent, and other big companies, where as little as 0.1% ownership of the company might be enough to make our cut. Our team of researchers has - for the 27th year running - traveled the length and breadth of the country cross-checking information with entrepreneurs, local government, industry experts, journalists, bankers and regulators, as well as previous years’ databases. For non-listed companies our valuation was based on a comparison with their listed equivalents using prevailing industry Price/Earnings ratios. 


People that ought perhaps to be on the list, but where we cannot find reliable date include the likes of Haier's Zhang Ruimin, PingAn's Peter Ma Mingzhe, and Huawei's Sun Yafang, because they are hidden behind employee stock holdings. Others that made the list that may well be undervalued are the likes of Duan Yongping of BBK, whose shareholdings in Vivo, Oppo and Pinduoduo, are not publically available.



HENGCHANG SHAOFANG · Hurun China Rich List 2025 Top 100

For the full list, please see www.hurun.net


Rank

Rank change

Name

Wealth US$m

Change

Business

Place of Residence

Key Source of Wealth

Age

1

1

Zhong Shanshan

74,300

56%

YST

Zhejiang

Beverages, Pharmaceuticals

71

2

-1

Zhang Yiming

65,900

34%

ByteDance

Singapore

Social Media

42

3

0

Ma Huateng

65,200

48%

Tencent

Hong Kong

Gaming, Telecoms

54

4

2

Zeng Yuqun

46,300

65%

CATL

Fujian

Batteries

57

5

14

Lei Jun

45,700

151%

Xiaomi

Beijing

EVs, Smart Phones

56

6

0

Ding Lei

44,900

60%

Netease

Zhejiang

Gaming

54

7

-3

Huang Zheng

44,000

28%

Pinduoduo

Shanghai

E-Commerce

45

8

-3

He Xiangjian & family

39,000

18%

Midea

Guangdong

Household Appliances

83

9

-3

Li Ka-shing & Victor Li Tzar Kuoi

33,000

18%

Cheung Kong

Hong Kong

Investments

97, 61

10

1

Li Shufu & family

31,600

55%

Geely

Zhejiang

Automobile

62

11

-1

Ma Yun & family

29,500

27%

Alibaba

Zhejiang

E-Commerce

61

12

8

Zhang Zhidong

27,100

54%

Tencent

Guangdong

Gaming, Telecoms

53

13

1

Lyu Xiangyang & Zhang Changhong

26,600

36%

Youngy

Guangdong

Investments

63, 64

13

3

Zhao Changpeng

26,600

41%

Binance

Dubai

Blockchain

48

13

7

Chen Jianhua & Fan Hongwei

26,600

52%

Hengli

Jiangsu

Chemical Fibers for Textiles

54, 58

16

0

Qin Yinglin & Qian Ying

26,200

39%

Muyuan

Henan

Pig Farming

60, 59

17

155

Wang Ning & family

25,500

562%

Pop Mart

Beijing

Retail

38

18

-2

Wang Chuanfu

25,200

33%

BYD

Guangdong

Automobile, New Energy

59

18

122

Chen Tianshi

25,200

463%

Cambricon

Beijing

AI Chips

40

20

7

Henry Cheng Kar-shun & family

24,500

84%

Chow Tai Fook

Hong Kong

Jewellery

78

21

-10

Zhang Gang & family

22,400

10%

Xinfalyudian

Shandong

Metals

44

22

-11

Yan Hao

21,700

7%

China Pacific Construction

Jiangsu

Construction

39

23

10

Huang Shilin

21,000

69%

CATL

Fujian

Batteries

58

24

-10

Lee Choi Mei Ling & family

20,300

4%

Lee Kun Kee

Hong Kong

Food Processing

95

25

17

Zhong Huijuan & Sun Yuan

19,800

83%

Hansoh

Jiangsu

Pharmaceuticals

64, 38

26

-3

Wang Wei

18,200

18%

SF

Hong Kong

Express Delivery

55

27

-5

Liu Yongxing & Liu Xiangyu

18,000

7%

East Hope

Shanghai

Aluminium, Feed

77, 50

28

51

Lin Bin

17,300

151%

Xiaomi

Beijing

IoT, Investments

57

29

11

Lui Yiu Tung & family

16,800

50%

Galaxy Entertainment

Hong Kong

Casino

70

30

-7

Wei Jianjun & Han Xuejuan

16,100

5%

Great Wall Motor

Hebei

Automobile

61, 59

30

44

Zhu Yi

16,100

125%

Biokin Pharmaceutical

Sichuan

Pharmaceuticals

62

32

24

Zhou Qunfei & Zheng Junlong

15,600

75%

Lens

Hunan

Consumer Electronics Components

55, 53

33

95

Wang Tao

15,400

214%

DJI

Guangdong

Drones

45

34

65

Qi Shi & family

15,300

166%

Eastmoney

Shanghai

Data Services

55

35

-8

Dang Yanbao

14,700

11%

Baofeng Energy

Ningxia

Energy

52

35

-5

Peter Woo Kwong-ching & family

14,700

13%

Wheelock

Hong Kong

Estate Holding

79

35

-5

Terry Guo Tai-Ming

14,700

13%

Hon Hai

Taiwan

Consumer Electronics Components

75

38

-12

Li Xiting

14,000

0%

Mindray

Singapore

Pharmaceuticals

74

38

17

Sun Piaoyang

14,000

54%

Hengrui

Jiangsu

Pharmaceuticals

67

38

-2

David Sun

14,000

18%

Kingston Technology

Los Angeles

Semiconductors

74

38

-2

John Tu

14,000

18%

Kingston Technology

Los Angeles

Semiconductors

84

42

-7

Pang Kang

13,800

13%

Haitian

Guangdong

Food Flavorings

69

43

19

Cen Junda

13,700

60%

Hengrui, Hansoh

Jiangsu

Pharmaceuticals

61

44

-9

Lee Ka Shing

13,600

11%

Henderson Land

Hong Kong

Estate Holding

54

44

-9

Lee Ka Kit

13,600

11%

Henderson Land

Hong Kong

Estate Holding

62

46

4

Yu Yong

13,300

42%

Cathay Fortune

Shanghai

Molybdenum Minerals

64

46

-3

Richard Li Tzar Kai

13,300

27%

PCCW

Hong Kong

Communication Solutions

59

48

-10

Lin Li

13,200

16%

Liye

Guangdong

Investments

62

49

-17

Joseph Lau Luen Hung & family

12,900

1%

Chinese Estates

Hong Kong

Estate Holding

74

50

24

Lin Muqin & Lin Yupeng

12,800

78%

Eastroc Beverage

Guangdong

Food & Beverages

61, -

51

-17

Wang Xing

12,300

-1%

Meituan

Beijing

Life Service

46

51

69

Forrest Li Xiaodong

12,300

133%

SEA

Singapore

Gaming

47

51

-13

Zong Fuli

12,300

8%

Wahaha

Zhejiang

Beverages

43

54

22

Wang Liping & family

12,100

72%

Hengli Hydraulic

Jiangsu

Oil Cylinder

59

55

4

Wang Laichun

12,000

38%

Luxshare Precision

Guangdong

Consumer Electronics

58

56

1

Wang Laisheng & Wang Yayuan

11,900

34%

Luxshare Precision

Guangdong

Consumer Electronics

61, 33

57

-3

Kwong Siu Hing

11,600

25%

Sun Hung Kai

Hong Kong

Estate Holding

96

57

-8

Joseph Tsai Chung-Hsin

11,600

22%

Alibaba

Hong Kong

E-Commerce

61

59

61

Tse Ping & family

11,400

117%

Sino Biopharmaceutical

Hong Kong

Pharmaceuticals

73, 30

60

-16

Cai Haoyu

11,400

11%

Mihoyo

Shanghai

Online games

38

61

-13

Liu Yonghao & family

11,100

14%

New Hope

Sichuan

Animal Husbandry

74

61

-15

Liu Hanyuan & Guan Yamei

11,100

13%

Tongwei

Sichuan

Green Energy

61,  61

63

167

Yi Zhen

10,900

271%

Hithink RoyalFlush

Zhejiang

Instant Messaging

55

63

25

Zheng Shuliang & family

10,900

77%

Weiqiao Pioneering

Shandong

Metals

56

65

17

Pei Zhenhua & Rong Jianfen

10,700

59%

Canmax

Jiangsu

Industrial Products

66, 62

66

102

Li Hua

10,500

168%

Futu Holdings

Hong Kong

Financial Services

47

67

-40

Xu Hang

10,300

-23%

Mindray, Parkland

Guangdong

Health Tech, Real Estate

63

68

-21

Barry Lin Bai-Li & family

10,200

5%

Quanta Computer

Taiwan

Consumer and Industry Electronics

76

69

-19

Chang Kuo-Hua & family

10,200

8%

Evergreen

Taiwan

Shipping

70

70

-7

Liang Wengen & Liang Zaizhong

10,000

18%

Sany

Hunan

Heavy Machinery

69, 41

71

45

Zeng Fangqin

9,750

83%

Lingyi Itech

Guangdong

Consumer Electronics Components

60

71

New

Xu Gaoming & Xu Dongbo

9,750

New

Laopu Gold

Beijing

Jewellery

61, -

73

174

Wang Weixiu & Wang Xiaodong

9,540

249%

Zhongji Innolight

Shandong

Telecommunications Equipment

75, 49

73

21

Yu Renrong

9,540

60%

Omni Vision

Shanghai

Semiconductors

59

73

-8

Chen Tianqiao & Luo Qianqian

9,540

15%

Shanda

California

Investments

52, 51

76

-15

Gong Hongjia & Chen Chunmei

9,470

10%

Hikvision

Hong Kong

Consumer and Industry Electronics

60, 60

76

-4

Cao Renxian & Su Lei

9,470

30%

Sungrow Power Supply

Anhui

Green Energy

57, -

78

-15

Wang Yusuo & Zhao Baoju

9,400

12%

ENN

Hebei

Gas, Energy

61, 60

78

-28

Chen Dongsheng & family

9,400

0%

Taikang

Beijing

Insurance

68

80

213

Zou Zhinong & family

9,330

291%

Tfc Optical

Jiangsu

Manufacturing

57

81

495

Chen Tao & Liu Chunlan

9,120

622%

Victory Giant

Guangdong

Semiconductors

53, -

81

-41

Yan Bin

9,100

-19%

Reignwood

Beijing

Food & Beverages

71

81

-22

Zhu Baoguo & family

9,120

5%

Joint Care

Guangdong

Pharmaceuticals

63

81

44

Wu Jianshu

9,120

81%

Tuopu

Zhejiang

Auto Components

61

85

29

Li Ping

8,840

64%

CATL

Fujian

Batteries

57

85

-35

Xiang Guangda

8,840

-6%

Tsingshan

Zhejiang

Iron & Steel

67

87

-42

Zhang Congyuan & family

8,770

-13%

Huali Industrial

Guangdong

Footwear

77

88

-4

Chen Bang

8,560

33%

Aier Ophthalmology

Hunan

Medical Services

60

89

-19

Zhang Yong & Shu Ping

8,490

12%

HaiDiLao

Singapore

Restaurants

54, 55

90

123

Zhang Hongchao

8,420

167%

MXBC

Henan

Catering

49

90

123

Zhang Hongfu

8,420

167%

MXBC

Henan

Catering

41

90

45

Zhang Hongxia

8,420

79%

Weiqiao Pioneering

Shandong

Metals

54

90

-22

Li Shuirong

8,420

9%

RongSheng

Zhejiang

Polyster

69

90

New

Li Qibin & Qi Yan

8,420

New

Kayou

Shanghai

Consumer Goods

52, 52

95

-30

Wang Junlin

8,350

1%

Langjiu

Sichuan

Alcohol

63

96

39

Zhang Yanhong

8,200

80%

Weiqiao Pioneering

Shandong

Metals

49

97

-25

Liu Qiangdong & Zhang Zetian

8,130

12%

JD

Beijing

E-Commerce, Financial Services

52, 32

98

-27

Li Yanhong & Ma Dongmin

8,060

10%

Baidu

Beijing

Internet Information Services

57, 55

99

-32

Du Shuanghua

7,990

-1%

Rizhao Iron and Steel

Shandong

Iron & Steel

60

99

-20

Wu Yajun & family

7,990

16%

Longfor

Beijing

Real Estate

61

Source: Hurun Research Institute



About Global Premium Wines and Spirits Group (GPWS)

GPWS was established in 2017 by Chengdu-based entrepreneur Deng Hong, who made his name with landmark projects including the Jiuzhai Paradise International Convention & Resort Center, Century City New International Convention & Exhibition Center, Chengdu’s massive Global Center, and now HENGCHANG SHAOFANG. 


Currently focused on the baijiu sector, Deng is actively integrating, establishing, and partnering with leading baijiu production and distribution enterprises worldwide. The group's strategy is to develop and market influential and representative product brands across various beverage categories, while also pursuing diverse collaborations with premium domestic companies.


Against the backdrop of an increasingly integrated global economy, Deng recognized the immense potential within China's baijiu market. He foresaw that economic growth would drive an evolution in consumer preferences, with a future emphasis shifting decidedly towards product quality.


Strategically planned in its industrial layout, GPWS has established a core baijiu production structure. This model is anchored in Maotai Town, Guizhou, with two key supporting hubs in Qionglai, Sichuan and Luzhou, Sichuan. Each of these three premier production areas specializes in a different baijiu aroma type: jiangxiang and strong-aroma. This strategic setup enables the successful development of a diverse and complementary portfolio of high-quality baijiu brands, catering to the nuanced taste and quality demands of a broad consumer base.



About HENGCHANG SHAOFANG

In 2017, Global Premium Wines and Spirits Group (GPWS) Group acquired Hengchang Shaofang in Maotai Town, initiating a comprehensive plan to revitalize this century-old brand.


Since its operation, Hengchang Shaofang has earned market recognition for its exceptional quality and profound brand heritage. It has consistently adhered to a brand development strategy centered on four key principles: Quality, Brand, Scale, and Long-term Vision. The brand remains steadfastly committed to its long-term objective of ‘Growing Superior Sorghum and Producing Excellent Baijiu’.


In 2021, Hengchang Shaofang achieved sales revenue of RMB 1.5 billion. In response to evolving market dynamics, the company formulated a new strategic roadmap, laying a solid foundation for its future goal of exceeding RMB 10 billion in revenue. Leveraging core IP assets, Hengchang Shaofang collaborated with renowned enterprises such as Zhongyu Holding Group, Hurun Report, Xinchao Media, Zhongxu Education, and Yiyizhongliu to develop co-branded premium products, continually setting trends in China's high-end jiangxiang baijiu market.


That autumn, GPWS acquired Renhuai Xinning Shares and established the Hengchang Shaofang Supply Chain Company. This entity focuses on the storage of base liquor, finished product packaging, and logistics warehousing, ensuring seamless operations across the business chain. Concurrently, advancing its long-term goal of "Growing Superior Sorghum and Producing Excellent Baijiu," and leveraging the advantages of the Chishui River Basin as the origin and primary production area for jiangxiang baijiu, the company began developing a 10,000-ton sorghum planting base in Zunyi City, Guizhou Province, the heart of China's jiangxiang baijiu production.


Entering 2022, Hengchang Shaofang amplified its brand communication efforts. Through partnerships with elevator media giants like Focus Media, Xinchao Media, and City Media, it strategically covered 25 key cities nationwide. Its advertising reached over 1 million elevator frames and digital screens, penetrating nearly 100,000 communities. Deep collaborations were also forged with leading industry media such as Weijiu, Jiuyejia, Tjkx, Phoenix New Media, and Yunjintoutiao, further strengthening the emotional connection between the brand image and its core consumers. This omnichannel empowerment facilitated a rapid transformation, solidifying Hengchang Shaofang status as a veritable super brand. Through these strategic alliances, the brand not only expanded its influence but also accelerated qualitative leaps in supply chain management, product innovation, and market expansion, underscoring its leadership in China's jiangxiang baijiu industry.


In February 2023, construction commenced on the first phase (covering approximately 300 mu) of the Hengchang Shaofang 30,000-ton Production Base in Maotai Town's Chunshu Village, located within the core production area of Chinese jiangxiang baijiu. The total project spans approximately 1,500 mu. This initial phase includes a production zone and Hengchang Shaofang Estate. The Estate features various facilities: the Hengchang Contemporary Art Center, Hengchang InterContinental Hotel, the traditional distillation area of the old brewery, the Hengchang Shaofang Research Institute, a museum, and the Hall of Fame & Cask-Sealing Ceremony area.


In October 2023, Hengchang Shaofang received one of the first Zunyi Production Region Certifications for jiangxiang baijiu, awarded by the Zunyi Market Supervision Administration. It was also honored as a ‘National Model Enterprise for the Safe Alcohol Project’ by the China Liquor Circulation Association, accolades that highlight its exceptional quality and industry standing.


In March 2024, the fourth-generation upgrade of the Hengchang Shaofang Classic Series—Hengchang Shaofang · New Classic—debuted at the 110th National Chengdu Spring Sugar & Wine Fair. The following month, Guizhou Renhuai Maotai Town Hengchang Shaofang Brewery Co., Ltd. and InterContinental Hotels Group (IHG) formed a powerful alliance, signing an agreement for the HENGCHANG InterContinental Hotel project. This landmark partnership marks IHG's entry into Guizhou province. The hotel, featuring 193 uniquely designed luxury rooms, is set to become a new landmark in Maotai Town, offering ultra-five-star services and perfectly blending international hospitality standards with baijiu culture.


At the 2025 Chengdu Spring Sugar & Wine Fair, Hengchang Shaofang collaborated with renowned contemporary Chinese artist Zhou Chunya to launch the ‘Hengchang Shaofang Master Zhou Chunya's Liquor’. This collection includes a 500ml commemorative bottle and a limited-edition 1500ml collector's bottle. The bottle designs for the "Peach Blossom" and "Green Dog" variants draw inspiration from Zhou Chunya's masterpieces "Spring Breeze Balustrade, Dewy Sheen" and "TT Looking Back", respectively. By the end of June 2025, the Hengchang Shaofang Estate in Maotai Town, Renhuai City—the core production area for Chinese jiangxiang baijiu—was officially completed.


Today, Hengchang Shaofang has established a nationwide presence, covering key provinces, Tier 1 and 2 cities, and crucial prefectural-level markets. Provincial platform companies have been established in Sichuan, Jiangsu, Fujian, Yunnan, Shandong, Henan, Tianjin, Xinjiang, Hunan, Guangdong, Liaoning, Heilongjiang, and Shanghai, with expansion into additional key cities ongoing. Furthermore, Jiangxiang Baijiu Tasting Galleries have opened in core cities including Shanghai, Guangzhou, Shenzhen, Chengdu, Zhengzhou, Xi'an, Jinan, Luoyang, Qingdao, Jining, Zibo, Taizhou, Xianyang, and Longnan.



Brand Honors & Awards:


2017 National Liquor Appraisal Committee "Sensory Quality Award"


2019 4th Zunyi Production Region "Red Sorghum Award" - "Tax Contribution Award"


2020 "Golden Jubilee Award" - "Premium Jiangxiang Baijiu Award"

China Liquor Industry Qingyun Award - "Annual Premium Product Award"


2021 Hurun Best of the Best – ‘Premium Jiangxiang Baijiu Star Performer’

China Liquor Industry Golden Zun Award - "Most Promising Brand" & Renhuai City Outstanding Enterprise for Economic and Social Development


2022

"Top 10 Tax-Paying Private Enterprises (Renhuai City)"

"Top 10 Famous Spirits of China's Jiangxiang Baijiu Core Production Region (Renhuai)"

Hurun Best of the Best – ‘Premium Jiangxiang Baijiu Star Performer’

6th Zunyi Production Region "Red Sorghum Award" (World's Top 10 Spirits Selection) - "Integrity in Operations Award"


2023

China Liquor Industry "Golden Zun Award" - "Jiangxiang Baijiu Innovative Masterpiece"

Rising Stars of Famous Spirits - "Annual Top 10 Brands"

China Liquor Industry Star - "Rising Star"

China Jiangxiang Baijiu Core Production Region (Renhuai) - "Gold Award for Packaging Design" (HENGCHANG SHAOFANG · Crystal Diamond)


2024

Guizhou Baijiu Enterprise Chamber of Commerce - "Jiangxiang Vision Paradigm Award"

Renhuai City Liquor Association - "Production Region Contribution Award" & "Market Development Award"

"China Jiangxiang Baijiu Core Production Region (Renhuai) Packaging Creative Design Competition" (Co-hosted by China Packaging Federation & Renhuai People's Government) - Silver Award

Brussels International Spirits Awards - Gold Award


2025

9th Red Sorghum Award, Jiangxiang Baijiu Core Production Region (Renhuai) - "Brand Building Award," "Production Region Contribution Award," & "Market Development Award"

Guizhou Baijiu Enterprise Chamber of Commerce - "Guizhou Baijiu Heritage & Innovation Award"

Renhuai Bureau of Industry, Energy, and Science & Technology - "2024 Advanced Enterprise"

China Golden Zun Award - "Annual New Product" (Master Zhou Chunya 's Liquor - Commemorative)

Hurun Best of the Best – ‘Best New Forces of Premium Jiangxiang Baijiu · HENGCHANG SHAOFANG’



About Hurun Inc. 

Promoting Entrepreneurship Through Lists and Research

Oxford, Shanghai, Sydney, Mumbai 


Established in the United Kingdom in 1999, Hurun is a research and media group, promoting entrepreneurship through its lists and research. Widely regarded as an opinion-leader in the world of business, Hurun generated 8 billion views on the Hurun brand in 2024, mainly in China and India, and recently expanding to the UK, US, Canada and Australia.


Best-known for the Hurun Rich List series, telling the stories of the world’s successful entrepreneurs in China, India and the world, Hurun’s other key series focus on young businesses and entrepreneurs, through the Hurun Unicorns Index, two Hurun Future Unicorns indices, the Hurun Uth series and the Hurun Pioneers series.


Hurun has grown to become the world’s largest list compiler for start-ups, ranking over 3000 start-ups across the world through its annual Hurun Global Unicorns Index (startups with a valuation of US$1bn+), and two Hurun Future Unicorn Indexes: Gazelles, most likely to ‘go unicorn’ within three years, and Cheetahs, most likely to ‘go unicorn’ within five years.


The Hurun Pioneering Young Startups and Entrepreneurs series focuses on startups set up within the last ten years and founders aged 45 or under. 


The Hurun Uth series includes the Under40s, Under35s, Under30s and Under25s awards, representing the cream of each generation of young entrepreneurs who have founded businesses with a social impact and worth US$100m, US$50m, US$10m and US$1m respectively. 

 

Other lists include the Hurun 500 series, ranking the most valuable companies in the world, China and India, the Hurun Global High Schools List, ranking the world’s best independent high schools, the Hurun Philanthropy List, ranking the biggest philanthropists and the Hurun Art List, ranking the world’s most successful artists alive today. 


Hurun provides research reports co-branded with some of the world’s leading financial institutions and regional governments. 


Hurun hosts high-profile events across China and India, as well as London, Paris, New York, LA, Toronto, Vancouver, Sydney, Luxembourg, Istanbul, Dubai and Singapore.


For further information, see www.hurun.net

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